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Are you investing in the right places that have real demand? 
In episode 6 of Your Property Success Podcast we discover the incredibly easy ways to uncover opportunity by understanding suburb trends and the behaviour that drives them.
Australia’s best known futurist and social commentator Bernard Salt shares invaluable insights as we dive deep into the story behind the figures affecting the future of the Australian property market.
SHOW NOTES
4:21 What can the study of social patterns and demographics do for us as property investors?
5:25 Who is Bernard Salt?
6:36 Why understanding social change is important
10:50 What is a futurist?
11:55 Bernard shares how he got started
15:40 How consuming as much information as possible helps in getting clear on the big picture
16:20 Why it’s important to understand the story behind the numbers
20:00 How Bernard used pop culture to help people better understand demographic data
22:17 How our values drive the behavior of modern Australia
24:05 How big business uses Bernard’s research to underpin profits
26:25 The top Bachelor and Bachelorette Hotspots in Melbourne
27:50 How to avoid using data incoreectly
30:21 How big infrastructure projects affect property values
32:35 The most recent census results and how they apply to the property market today
32:56 Where hipsters prefer to live and the type of property they prefer
35:20 Is Australia’s population growing?
39:03 Does population growth mean more demand for housing?
39:40 What are the other factors that drive growth
41:00 How Feng shui could help with your property investing
42:00 What happens to property values when population growth slows down in a city?
42:40 Why has Melbourne suddenly caught up with Sydney?
43:23 Where Australia’s capital cities will be expanding to in the future
45:38 How the life cycle of suburbs change over time
47:45 How to identify the first signs of gentrification
50:00 Hipsters, pumpkins, cougars, keepers
50:56 How employment drives growth in an area
52:25 The things property investors should be watching for in the next few years
54:23 Bernard’s top tips for those starting out in property investing today
“There’s no point buying a property unless you have the end buyer in mind, that gives you your value.” – Bernard Salt
“Understanding social change is knowing where you’ve been and then being able to see a pattern.” – Bernard Salt
“You need to look at the numbers and then forget them. The numbers are boring, what’s the story behind the numbers?.” – Bernard Salt
RESOURCES AND LINKS
- Bernard’s website
- Bernard’s Book: Man Drought
ALSO MENTIONED
- Census Data website
TWEETABLES
[bctt tweet=”It’s the momentum of change that drives value not just snapshots of data.”]
[bctt tweet=”A good sign of gentrification, is when your local milk bar is turning into a deli.”]
[bctt tweet=”As the population decrease or slows, so do property values.”]
[bctt tweet=”Paste tweetable 4 here”]
