Your Property Success | Ep 07: Subdivision Secrets with Matt Jones
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Ep 07: Subdivision Secrets with Matt Jones

Is it possible to create equity out of thin air?  mattjones

Today’s expert guess says “Yes it is!!!!”

Joining us today on Your Property Success Podcast is subdivision king Matt Jones. Matt did an incredible reshaping of his life ‘from Postie to a Property Millionaire’ using subdivision and is now living the dream in France!


  • Who is Matt Jones? [2:20]
  • What you will learn in this episode [2:57]
  • The turning point that led Matt to shift careers [5:26]
  • How Matt landed his first deal [6:55]
  • The value of having mentors [8:20]
  • What is subdivision? [9:26]
  • The different subdivision exit strategies [10:35]
  • How to avoid problems and mistakes [12:10]
  • How Matt started with joint ventures [14:30]
  • What is private finance? [17:00]
  • To whether to sell or hold? [19:20]
  • Matt’s advice for those who want to try property investing [26:00]
  • Why it’s important to surround yourself with like minded people [27:40]
  • Moving to France [31:15]
  • Can you do subdivision on any market? [38:00]
  • Factors to consider in choosing a suburb for subdivision [39:00]
  • Getting council parameters right and [41:00]
  • Dealing with realestate agents [42:00]
I started to question, is there another way.
– Matt Jones
Know your numbers really well, don’t fudge them.
– Matt Jones
It’s important to be around like-minded people, sort of accountability partners.
– Matt Jones




Your Property Success Podcast Transcript

Episode 07: Subdivision Secrets with Matt Jones

John Blackman: Did you know with just two investment properties and one single renovation that you could put over a million dollars in the bank? It’s true and why stop there? Welcome to Your Property Success Podcast, the show that explores the practical steps to making your property investment dreams a reality.

And now here’s your host, a lady who showed up to her first camping trip with a suitcase and pyjamas, Jane Slack-Smith.

Jane Slack-Smith: Yup, that’s true.

John Hubbard: How can that be possibly true? I think you’re a country girl.

Jane: I am, but when you live in the country and the whole country’s there for you to, you know, the riverbank, at the end of the day, one goes down there in camps and you’re like, “Well, I’ll go back to bed…” and you know-

John: A-ha.

Jane: So when I did actually go on my first camping trip over at Monkey Meyer in Western Australia, I turned up with my pyjamas and everyone laughed at me.

John: And a suitcase.

Jane: And a suitcase. Camping’s not for me.

John: No? What about these days?

Jane: Ah, no, no. Still not for me. I have this romantic notion that we will go camping but it hasn’t actually been eventuated.

John: Unlucky, yup.

Jane: So, welcome back to Your Property Success Podcast and Episode 7. Thank you for joining us today. We really appreciate you being here and this is going to be a very interesting and enlightening podcast. So, let me start with a question. Imagine for a moment that you could create equity out of virtually nothing- no building, no renovation, nothing other than the land or as today’s guest says, “Just by moving few pigs around in the dirt.” Sounds pretty good doesn’t it? I am of course talking about the subject of today’s show, subdivision.

John: Oh, I’ve been looking forward to this episode Jane. Subdivision is something that certainly floats my boat for the reasons you just outlined, you’re creating something out of our thin air that wasn’t there before or creating that higher and better use. So I think today’s episode’s going to appeal to a lot of people.

Jane: I think so to and John who better to talk to us about subdivision than subdivision expert, Matt Jones.

John: Yeah for sure. Matt has an absolutely a ton of knowledge and experience and it’s going to be a real privilege actually to tap into some of that on today’s episode, so he’s promised us that he’s going to be sharing all of these secrets, so yeah, I really think this one’s going to be doozy.

Jane: I think so too. Look, Matt’s a great friend to us here at Your Property Success and Matt’s story is really one out of the box. Not long ago, Matt Jones was working 9-5 as a postie and making about $35,000 a year. Amazingly, he did an incredible reshaping of his life from postie to a property investor and is now living the dream in France and he did this all by using subdivision. And today, he’s going to share with us all of his subdivision secrets and some extremely practical tips, I hope, and techniques that you can put into play straight away. Things like the practical steps to doing a subdivision and how to use multiple exit strategies to minimise you risk. We’ve also asked him to share with us how he uses private finance to fund his deals and how he realized that money wasn’t everything and packed up the family and moved to France. And also, he’s going to share with us the biggest mistakes that he’s made and how you can avoid them. So don’t go anywhere. We have a huge show for you coming up with today’s fantastic guest, Matt Jones.

 Jane: Hello Matt.

Matt Jones: Well, thanks Jane. Glad to be here, loved that intro.

Jane: You can record that and use it later.

Matt: Thank you.

Jane: You have come a long way haven’t you?

Matt: Yeah, yeah. It has been fun ride, a bit about 10 years now I suppose and not without its challenges. I didn’t take the easy road and it was a lot of learning and continued to learning a lot of mistakes but it was really just about making a decision that I didn’t want to swap my time for money anymore and property really resonated with me and I just dived into it, started doing reno in the beginning while I was postie. So, the postie job was really my transition job I suppose. I used to be in theatre as a lightning technician for 15 years and becoming a postie just sort of cut my wage in half but it also doubled my head space so I could learn how to become an investor and do some deals along the way, so that went for a couple of years. And then, subdivision was where it really kicked off for me, made a little bit of money with reno but I found that it took a lot of my time and whereas subdivision really resonated with me there was a lot of exit strategies there that I could tap into, so for me, that really lowered risk when I got into a deal because I could get out of it in many different ways and I could leverage my time a bit better as well because as you probably know there’s a lot of waiting with council, so there’s a lot of pockets there where you’re not doing anything and that allows you to get ready for your next deal and start getting multiple property projects happening at once. And once I kind of got my head around that, it really sort of- I left the postie job then and I haven’t been back since, that was in 2007 and now I just keep sort of evolving I suppose. Once you start, you keep going to the next thing and getting into a bit of development and then joint venturing and now we’re in France, leaving everything with what happens at home.

Jane: So let’s just go back, 10 years ago, you’re a postie. What was- even as a lighting technician, what was the turning point that just went, “This is not enough. “ Was there a book, a rude awakening, what happened?

Matt: Yeah, it was kind of everything happened at once. I was just getting to the point in job where I saw that I can keep going higher, but it wasn’t going to get any more fun and I didn’t like what I saw ahead of me basically and I started to question is there another way and I have no experience with property shares, business, anything. I didn’t even know it was there. It wasn’t in my realm of thinking and I was 33 at the time, and I picked up a book at the airport on the way down to, I was flying down to Melbourne to see my dad and [it was a statement notebook noted 130 00:06:11] properties read it, I loved it, front to back on the way down, the way back, and then just went “Yep, that’s what I’m going to do. I’m going to be a property investor.” and I quit my job pretty much a month later from the theatre which was crazy at that time. When I look back and it was really a silly decision. I don’t encourage anyone to do that.

Jane: You need the borrowing capacity don’t you? You need that borrowing capacity, the job really, to get to the first property.

Matt: hang on a minute, I got to borrow money now, and I’ve got rent and I’ve got a credit card, ok so I’ll need to go find something else.  

Jane: And you said that you tried renovations to start with, what was your first deal? Can you tell me about that?

Matt: Yeah, I started doing mentorship and then I started looking for a reno project because I was pretty handy enough thinking that was, well, I could get my head around at the time just  to flip a property so I started to build that capital base because we didn’t have a lot of cash behind us, so after about, I think it was about 7 months of looking around and understanding the market and learning what a good deal was, I picked up a little 2-bedder just east of state in Stafford in Brisbane and just did a reno. Did it all myself which was nuts at the time, took a long time, took about 6, 8 months I think it was, made some money but it was probably that the market went up than anything, that covered up any mistakes I made but I learned a lot about-

Jane: A lot of renovators find that don’t they? They go back and do the numbers, it wasn’t really the renovation, it was capital growth that saved their bacon.

Matt: Oh exactly, yeah. I mean, we created a nice product for the market but yeah it was really just the market going up and it was just a lot of hard yards, lots of mistakes, and I didn’t understand leverage at that time. I thought if I did all by myself then I’d save money but really I was just missing opportunity by being on the tools and I know it killed me in the end, I had to go on a holiday to Thailand for a month after that just to get over it and rethink my whole strategy.

Jane: And there goes the whole profit, right?

Matt: Exactly, yeah.

Jane: And you start again.

Matt: Yup.

Jane: So, you said that you were mentored. Did you have a lot of value by doing that? Could you have done it by yourself without having that support or education?

Matt: Mentoring has been the key. I’m still mentored today in various forms. That was very much the beginning and I’m just getting the basics down and then as I grew, I needed better mentors. Not that my original weren’t great, just [crosstalk]

Jane: Outgrow them, yeah.

Matt: Yeah, yeah and getting more advanced and thinking outside of the box and learning how to get creative with finance and then personal development as well. I have a life coach that helps me with various things that has become more of a business coach now and I have a lot of colleagues that mentor me as well just by being a part of their projects, so it’s kind of an informal thing, but yeah, definitely mentoring is the key. You got to have someone’s the bigger and better than you that can sort of stand behind you and then put you in the right direction and work with you.

Jane: And so you moved from flipping and renovations and what kind of- was the bright light that went “Ah, there’s got to be more than this, I’m not going to—I need to have a month’s holiday after the next one.”

Matt: You know what, I knew I couldn’t be on the tools doing the reno that way and I didn’t know what it was. I think it was just something in the mentorship idea at that time that they touched on subdivision and I just related to it and I just like the fact that you could extract profit or equity out of something that wasn’t there before by cutting up the block like a big backyard. You don’t see it but then once you realise it, you go “Hang on a wait minute, there’s real profit there” and the first one I just had a crack at, I kind of knew the basics, but I really learnt along the way on that first subdivision and did really well. It didn’t take a lot of my time and I think we knocked it all over in six months, made about $50,000 and it wasn’t hard work. I was ready for the next one straight after that and that’s when I knew, “Okay, I’ve made $50,000 in six months or I have to make $35,000 as postie out 12 months. I think this is going to work.”

Jane: You choose.

Matt: Yeah.

Jane: And so, just by those people who aren’t aware of subdivision, there’s actually multiple subdivision techniques isn’t it. Do you want to take us through those?

Matt: Yeah and it’s the beauty of it I think. There are many ways to get out of the deal and I think that’s important to know how you’re going to get out before you get in, even when you hold, you need a plan of attack of how long are you going to hold it for and when you’re going to realise that gain. And subdivision, you know, for instance, for one into two, there might be a front block and a rear lot. You can renovate the front house, hold that, sell off the back block, pay down the loan on the front house property, selling both off and realise the profit you can build at the back, you knock the front one down, build there as well.

You know, there’s probably about 6 or 7 strategies to get out of a deal and I sort of assessed them all. Pick the one that’s most profitable and easiest but I’m also ready to change if the market changes or if I think it’s going up I might want to hold onto it for a bit longer or go it through with the development, or if I think it’s going to drop, I can just dump it or get rid of the back block to sort of reduce my debt while I can.

So, that was the biggest sort of attraction I suppose, was that I could lower my risk by doing that but also being able to manage my time a bit better given that I was on the tools so much, this was such a fast stretch from what I was doing. I realised that, okay, the application is in council for a couple of months, what can I do now? I can look for the next deal. I can prepare for finance for the next one. I can find a joint venture, whatever I need to do to keep everything rolling and gathering momentum.

Jane: Great. I mean, obviously, you’ve gone from giving it a crack to being very successful at it, there would’ve been hurdles and problems along the way. Was there anything specifically that I guess we’d look back and call them learning opportunities now but things that really come to mind?

Matt: Yeah, a big one was managing the team. In the beginning, I would just assume that when you’re an employer, a planner, or someone who’s working on your infrastructure or whatever their experts in their field and they can do the right thing, and generally they do, but what I came to learn was no one really cares about your deal more than you, so you need to be on top of them all the time in a democratic way. You don’t want to be forceful about it. You just need to make sure people are moving forward on your project because time is what kills the deal in the end. If you’re trying to flip it and get out of the deal, I will kind of equate every day to a dollar value, so a $500,000 house might be costing you $100 a day, so every day I wake up there‘s another $100 in holding cost, so it motivates me to get on the phone, make sure everything’s moving forward, everyone’s booked in and scheduled so it keeps happening and I made a couple of mistakes with managing people. For instance, I did a survey plan drawn up once and the access on the wrong side and I looked at it, and I went, ”That looks like on the wrong side” which “Why is that?” and I didn’t question it

Jane: They’re the experts.

Matt: Yeah, they know what they’re doing. I’ll just let it go. And it was because it went into council, they picked it up, it came back out so I lost probably 3 or 4 months from that deal and probably $15,000 just in wasted time in having to resubmit the application and I approached the planner and I said, “Why was that put on that side?” and he hadn’t communicated with the surveyor properly, so they just haven’t talked it through and I knew it but I just didn’t have the confidence I think at that time to pick up them on it, so now I’m always really aware and quick to ask questions if I don’t understand something because no one cares about it more than me, I’m the one driving it, so you’ve got to be on top of everyone all the time.

Jane: Absolutely. Well, that’s a great great tip and I guess that over the years also, you’ve kind of built your own strategy and system. What’s your system that you’ve been able to replicate time and time again that’s the most successful for you?

Matt: I think it’s been to do joint a venturing now. I mean, subdivision, we got into a rhythm where we could keep doing deals and keep flipping them, putting the cash back into the next deal and sort of build that capital base. And then I kind of got to a point where I just had to take stock of things where we had a couple of kids at that point and I was really wanting to step back a bit more. I felt like I was on site a lot and it was turning into a job again and I could’ve kept going, I could’ve just doing lots more deals but my wife just sort of sat back and thought “Why are we doing this? We’re comfortable now” just revisiting the whole “why” factor and taking a step back and we wanted to go and travel overseas, we wanted to just experience that with the kids and learn a new language and so I started to restructure everything so that I could do that which meant changing everything that I did and it forced me to learn how to delegate better and leverage better and that’s when I got into joint venturing a lot lot more where I contribute funding or servicing to other people’s deals or help them with investors or they come into my deal and just sort of open up a whole new world of financing for me where you didn’t have to just save that 10% or 20% deposit and get the loan from the bank and do it traditionally.

There were other ways and once I was exposed to that, it just kind of took everything to a whole new level and took away the glass ceiling and it was just a case of learning how to do it safely and properly and professionally and once I’ve gotten the hang of that, that has become my system now where I’m not as involved in the deals but I’m still part of them in a way that I can contribute while I may be here in France, and obviously, when I come back from France, I’ll kick into gear again and get back into subdivisions because I kind of miss it a little bit now. It’s been 18 months I’ve been away and I’d like to get back in the deals but at that time it was just, okay, I’ll just need to step back and refocus here and spend some time with the kids and do the things that we wanted to do which is the reason we got into property in the first place.

Jane: And those joint ventures that you mentioned that was moving more into development, was it, than subdivisions.

Matt: Not really. They’re so versatile joint ventures that kind of happened across all that deals so we just started to realise the power of using other people’s money and it allowed us to do more deals, so in the beginning it was on our deals where people would find just like a money partner we’d pay them a set return and that would be like a solid partner I suppose and that would free up our cash, so obviously, the cash on cash return was a lot better and we had funds available if we needed to do another deal. We’d take a little bit of the profit but not a whole lot really in the grand scheme of things because you’re only going to be borrowing it for three to six months. So that sort of allowed us to move further in our existing deals and then from there it meant I could tap into bigger deals, larger development deals that were out of my skill level but with colleagues that I trusted and I could see the results. So it was great actually because it just lifted my exposure I suppose to other projects that I normally wouldn’t able to do like development or a 30-unit development. It’s just out of my league, but seeing these guys they were, like, “How can I contribute?” and it’s great it’s like you’ve been mentored along the way, now you’re contributing, you’re not making decisions, you’re not exposed to the risk as much but you’re still seeing it all happen and come to fruition.

Jane: So, with private funding, I’m sure people who out there have been affected by and bank policy changes and the type of residential funding that we’d normally see on that kind of subdivision, the two into one type of arrangement to be somewhere between 4% and 5%, even lower than 4%, but when it comes to private funding, it’s short-term funding and you’re usually paying a higher interest rate. What’s that in the vicinity of? Just so people have a bit of an idea of what you’re talking about.

Matt: Yeah, it depends on the market and it depends on the deal as well and what you’re contributing, so for an example, maybe you’re tipping in $100,000 or $200,000 to project that might be for 6 or 12 months. You might expect to get 10% or 12% return but we’ve paid up to 25% for money depending on how scarce money was in the market, what the credit situation was like and if the deal was worth it, we were happy to pay 20%-25% for funding for a short period of time if it meant we could do this deal and was going to make us a million bucks or something [Crosstalk]

Jane: Exactly.

Matt: So it’s kind of like–

Jane: People often, they concentrate on the interest don’t they rather than what it can allow you to do.

Matt: Yeah exactly. It’s just the cost of project. It’s just like painting a house. It’s going to cost you 10,000$ to $15,000, also as this money. This money’s going to cost you $10,000 or $15,000 it just goes in as another line as a part of an expense, so once you see it like that, it’s really just another tool to get you moving forward on that project.

Jane: So, you’re saying that you started with the flipping and the renovation strategy and went to the subdivision and flipping to build up the cash, and now obviously, you’re in the JV space and probably going to come back and get your hands dirty again, but did you ever hold properties that you had?

Matt: Yeah, it’s something in the early days. We left out of our wealth progression strategy and it took us a little while to work that out because we’re so focused on flipping things and building that capital base and getting into the next deal and getting into bigger deals and pulling a wage from it as well that we weren’t holding anything and I look back on that and go “Yeah, we should’ve done more of that” so that’s what we changed a couple of years ago. We we’re more focused on that now so when we’re doing the joint ventures, we try and hold something in there like you might get a return but try and keep something out of the development and that’s our focus now really. We probably should’ve started that earlier. I do regret that because we might not have been able to go as forward as we have, but I definitely think it’s something that people should keep in mind if you can get a balance there where you’re building that capital base, but yeah, if you can hold things in the long term as well with the right property, then it’s going to get you there, quicker I suppose depending on what your goal is.

Jane: It’s interesting because I talk to people a lot about the goals and timeframes and they might say, I want $100,000 passive income in 15 years, and I’d get onto my little calculator and it says, well, you need $2 million in the bank earning you 5% and if you’re doing little flips and doing $20,000 – $50,000 at a time, you need a lot to get to $2 million whereas in 15 years if you can have two or three really well-placed properties, it’s almost that set and forget and you can flip some along the way but those are kind of like the money in the bag for your future where if you did sell them, you could put the $2 million in the bank, so I think that combination is a really great strategy. It’s interesting to see you’ve come around to seeing and applying that today.

Matt: Yeah, it’s something we missed and because I always thought if there’s growth in the market, because I never expected growth because if I did that, then I would fudging the numbers so I would always look at growth as just cream on the top whereas now I’ll try and balance it more and go, okay, let’s get something that we can hold for a while. This isn’t just about flipping this or this development. It’s about buying the right area providing something to the market for the long term. So yeah, it’s just a shift in thinking that I probably should’ve had a little bit earlier but it’s there now so we all wished we started 10 years earlier so I’ll just apply that now.

Jane: Exactly. When people ask me what’s your biggest property mistake, I would say not starting 10 years earlier. So, I guess you’re looking overall because it has been an amazing journey and you’ve done something that not a lot of people do and that is like try different strategies and perfect them. In your whole journey if you’re going to give people advice who are just starting out and thinking about it, what would be the top things that you say you should avoid?

Matt: Firstly, I’d say be realistic with your timeframe, what you can commit to being a property investor, so don’t, sort of- like, I was very gung-ho in the beginning. My first goal was to buy 12 houses in 12 months which is a totally ridiculous I was gung-ho and very passionate at that time but you’ve got to be realistic about what you can contribute because a part-time effort kind of yields a part-time result, so that’s fine if you can only commit a part-time effort but just bear in mind it might take you a little bit longer to get there where you may be sacrifice a few things in your life to allocate the time to get there but whatever you do, do it consistently if you commit to something and it’s going to be three times a week or once a week or whatever it is, do it that three times week every single week because after 6 and 12 months it’s, what I’ve learned is, that the results are phenomenal over that period of time and one that don’t seem like much but when you’re constantly having a go, just little things along the way, you just get there so much quicker and so much easier.

Jane: I guess the management is really interesting, your point about managing other people because I guess, that realisation that it’s your deal, so you’ve got the most to say about it, the most to lose and the most to win. And at the end of the day, the buck stops there so you can’t really abdicate that responsibility to others.

Matt: Yeah, absolutely. Even if you’re a solo partner in something or to investors, you can’t abdicate it. You put the money in the deal but you still need to know the numbers and know the deal and know the market. The more knowledge you have, the better decisions you can make. If you’re trying to abdicate it, you’d probably going to get burned and you don’t have to be the expert. I’m absolutely not the expert in many many facets and I don’t really want to be. I just need to know enough to make a really good informed decision about where my money goes and when it comes back and in what form. The education side is just so important.

That time factor, I think a lot of people waste time with their deals I see. So that $100 a day factor is really a good thing to keep at the back of your mind because that just adds up and your profit really quick if you’re not moving forward and managing those people to create momentum and getting into the next dea.l Because as soon as you stop, everything kind of moves backwards, it doesn’t just stop, it actually goes backwards a bit because it takes time to build that momentum. So yeah, that consistency using your time managing people really well, knowing your numbers extremely well, don’t fudge them, I remembered doing that in the first deal, I knew we made a big mistake with where I was so frustrated that I couldn’t find the deal, I started to massage the numbers a bit thinking “Ah, we’ll probably get a bit more growth here. I might better oh actually it looks all right now.” And then, luckily I got out of the deal because something better came along, but if I’d stuck with that, I look back on that one and that would’ve been a tragedy. It could’ve set me back three or five years just because I was getting frustrated and kind of just fudging it a little bit. So, take note of the numbers, be conservative with them and don’t try and trick yourself and then lie at the end.

Jane: Exactly. It all comes down to black and white numbers doesn’t it?

Matt: Yup and the spreadsheets never gets easy to change that formula to make it look better. Don’t do it.

Jane: Rounding errors is what we put it down to.

Matt: Right.

Jane: So, the people who are just starting out, we talked about the book that started it all, there was the mentoring that assisted you along the way, what kind of advice would you give people who are kind of looking at property and going, is this for me.

Matt:  A couple of things. First one is becoming an area of expert and that means focusing on one or two suburbs. If you need to start on the area that you live in potentially depending on where you live but knowing that area better than anyone else, better than the agents, better than the other investors so that you know when something comes in the market what it’s worth, what it will sell for, what you’re thinking you can get it for. What the market’s asking for and documenting that, spending some time, get a log book, do it electronically, whatever you have to do and aim for 100 deals and going and crunch numbers on 100 deals. Once you get to 50 or 60, you’ll start to be able to do it in your head. You’ll feel more confident about because you’ll know. It’s not just a guess anymore. It’s just- okay, well, I know that probably

market is going sell for 450 and anything more than that is not going to work, so focusing on being an area of expert, you can do that for free, lots of ways to make it happen, being out in the market and talking to agents is probably the best thing. Building a network I think is another really good one. Being around others that are doing–

Jane: Like-minded.

Matt: Yeah, yeah, just that support because it’s a bit of a rollercoaster. There’s no one sort of kicking up the butt everyday like a boss to keep it forward, so if you’re not getting that support from a spouse or friends whatever, you need to be around people that are going to lift you up and that are like-minded and believe in what you’re doing and they’re doing the same thing and you kind of resonate with each other, kind of like of an accountability buddy I suppose or going to groups that facilitate that or just someone that you know that’s doing property, hang out with them, have coffee with them, about your problems that you’re having, the triumphs that you’ve had–

Jane: Because often your friends and family who haven’t experienced it can actually be a detriment to this new interest can’t they?

Matt: Yeah, I stopped telling people what I was doing unless they are interested. In the early days- because I really wanted to help certain people, “This is what I’m doing, you can really help yourself by doing this, this, and this…” and if they’re not ready, then it’s just falling on deaf ears and it’s just not worth it. I’d rather talk to people that have an interest, want to make a change in their life and then you’re happy to sort of show them that path if they’re ready to take it and then they’ll create their own journey from them. It’s just pointing them in the right direction. So, I tend to just keep it to people that know what I’m doing or interested, otherwise, it can drag you down a little bit.

Jane: Exactly. Well, what’s the most enjoyable part f it? What have you loved the most?

Matt: I love doing deals. I mean, I love the numbers, crunching numbers, like I had my head in the spreadsheet for too long sometimes and I love seeing particularly the subdivision. I just love seeing something coming out of nothing that wasn’t there before. It was just a shed in the backyard that has become someone’s home and you’ve been able to help someone get to that point and you’ve profited from it which in turn has helped your own lifestyle and then we’re moving to a lot of philanthropy stuff now which is really floating my boat where you kind of looking bigger than your own needs, where you can help others achieve what they want to achieve, different charities and things. It gets you out of bed in the morning that you can do that and it’s a privilege to be able to do that and just being around to be able to do it.

Jane: It’s kind of boring isn’t it when you know what to do and you can do it yourself and you’ve had that success and you’re like, “Well, what now. I can do this” and you’ve kind of proven the fact that the young person 10 years ago couldn’t have done it but you’ve kind of got to the point and then it’s like, “Well, I can tell other people how to do it. Let’s see what they can do.” And that’s the exciting part isn’t it?

Matt: I love seeing people have that shift in thinking. Just last night, we did a webinar and there was just a great feedback that came back from it. For some people, it’s actually really life changing and when you have those conversations with people about why they’re getting into property because there’s something really emotional that has happened in their life that they really need to fix something. They need to- they can’t do work anymore or maybe there’s been an accident or something and it’s a real powerful reason and you really want to help those people and to see them have that shift in thinking and change their life and it doesn’t take that long. What we’re doing isn’t rocket science. It’s not that difficult. It’s just having the mindset to want to do it and just having the courage to go and have a crack and having the reason in the first place to do it is all you need and having that support around you. It’s a privilege, I say it’s a real privilege to be able to help others get there because I got a lot of help in the beginning too, to give back what you can.

Jane: Absolutely. Well, where to now? You’re in France? Why France first of all? Why France?

Matt: Well, France, my wife and I came here separately 20 years ago before we met each other and just resonated with this and we picked a bit of French and here, people speak a second language really impresses me. It’s something that I go, “Wow, that’s so cool you can talk to another language or three or four different languages and so it’s something that I wanted to learn in my lifetime and so we thought “Now is the time to do it.” The kids-

Jane: Emotion.

Matt: One and three or four at that time and we just thought it’d be a great option for them and for us to see it through their eyes was really exciting, and so we just packed up the house, put in storage shed, sold the cars, and left and just immersed ourselves here.

Jane: So, you’re having French lessons? How are the kids going? Are they better than you?

Matt: Oh yeah. Eli has been going to French school for about 9 months now and within 3 months, he’d surpassed me, just incredibly quicker. At first I pick it up and just watching him communicate with the friends at school and teachers and our friends that come over, I’m always asking, “What did I just say? What’s he said?” and so he’s really embraced it which is the best part about it for us and the fact that we’ve made some really lifelong friends over here and fully immersed ourselves in this little town here, there’s only about 3,000 or 4,000 people that live in the town we live in. So, we’re the crazy Aussies here that’s trying to learn French and just part of their community and everyone’s asking, “Why here? Australia’s so beautiful? It’s my dream to go Australia. Why are you here?” And we just say, “Well, we just want to be normal. We want to be normal in your little town and experience it.”

Jane: [Crosstalk]

Matt: Yeah [Crosstalk]

Jane: How do you work from there? Is it difficult?

Matt: No. It’s been great. I mean, it was definitely- it took us about 18 months to restructure things at home to go, “Right, how are we going to do this from France?” And that was a really good test because everything that I did, I had to think about, “Okay, how do I do this from France? How do I this from France?” So it meant I had to bring in a really good team. I had to restructure everything that we did as far systems go because I was very hands-on myself and that was something, probably a negative trait of mine where I was a little bit too controlling or just like to do everything myself. I thought I could do it better than anyone else so I had to really re-educate myself about how to delegate better and leverage better so that we could do this. And then once we got here, it all kind of worked and I’ve just got some amazing people around me that are back home that are doing things for me and just every day I’ll just get online for probably 3 or 4 hours, answer e-mails, maybe have a chat with somebody, plan our next networking meetings, look at a couple of deals, whatever, and it works. With technology these days, it’s really not that “how,” it’s just the time zone really. We got to sometimes get up at midnight to be in business hours in Australia but that’s fine with me. It allows me just to- it actually frees me up a lot more because of the time zone. I find I look at my calendar and I go, like, someone says, “Can I chat to you on this day? How’s your calendar looking?” And I look at it and go, “Well, I’m free” I’m free

Jane: Choose a day at a time anytime as long as it’s after 5 pm and I’m awake.

Matt: Yeah, exactly, because there’s no one. They’re all asleep in the daytime here so it’s kind of good because problems get solved by themselves and if it does need help, then it’s just inbox the next day. I don’t have the pressure to answer it straight away because I know they’re asleep, so I just go through everything at once, and then it’s waiting for my assistant when she wakes up and we just kind of tag team like each day every 12 hours and it works really well. So we know we can do this, so we know we can do it again so when we come back, we’ll plan the next adventure I suppose

Jane: Well, I guess the question is, when are you coming back? Because you have got one of the most amazing meet-up groups in Brisbane and I know that just—you know, we’re down in Melbourne we’ve even heard about it that people just love it and hundreds turn up. Are they going to see your face again?

Matt: Absolutely, yeah, yeah. I do miss it actually. It has been 18 months like I said. We should be back early next year. It’s the plan at the moment. And yeah, I’ll definitely be coming back and doing the meetings because I miss that interaction and I do enjoy them and I’ll get the same value as everyone else around out of it, just the people that I meet and the strategies that I continue to learn just by being in the room, I do want to come back, and I’ve pulled in a lot of favours, I think, from people running the meeting for me, so I probably sort of outdone that by the end of this year, I think, so I should really get back in. But I’d be tapping in by VideoLink and Skype and things so my face is still there. People still know who I am but it would be nice to slip back into things when I get back and be a part of that group again.

Jane: And look, it’s interesting, you talked about systems and teams that allowed you to work overseas and the effort that’s put into creating that for your business, but it’s the exact same kind of methodology that you put into a property investment deal isn’t it? You put in the system, you put in the time and the effort upfront and you get the results to be able to enjoy in the end.

Matt: Yeah, it’s so true. Someone, I don’t know who it was, but they said, “The sooner you treat your property investing like a business, the more successful it will be.” Because I remember in the early days it wasn’t like a business at all. It was a hobby. Paperwork was everywhere. I wasn’t managing it properly and then once you start to scale up, it gets really messy. So the soon you treat it like a real full-blown business, you go to work at 9 o’clock and you do e-mails, you do bookkeeping, you do whatever you have to do and then you can start leveraging, that’s why other people want you to know what the system is and that’s what I had to do with my businesses put in better systems, so that I could hand them onto someone else, so that they could what I couldn’t. If I gave them a big jumbles mess, then it really wasn’t fair on them to try and pull it apart while I’m on the other side of the world, so it is important that those systems are in place and it just means you can do things better and from there you can upscale your business from there and once you have those systems you can keep stepping back I suppose so that you’re doing less but you’re focusing on the things that a more valuable like growing a business or just looking for deals, not having the time to sit back and assess deals is invaluable.

Jane: Get lost in the spreadsheet.

Matt: Yeah.

Jane: I want to just now finally get back into some of the subdivision questions. So, we’re talking about subdivision and a way to- what I love about this is that higher and better use, as you said, turning someone’s shed into money basically in their backyard. It’s like the diamonds in the backyard scenario but does it work in any market? You said that you leave the cream on the top of growth out of it. Can you do subdivision in any market?

Matt: Absolutely, yeah. I think you can and for me that’s come from not focusing on the capital growth because you’re creating that equity, that you profit you sell, it’s not the market doing it, so you’ve got to choose an area where there is some scarcity or you’re bringing a product to market, the one which might be a block of land or building a new home in an area that people wanted in, so getting that part right is critically important doing that market research but the thing I love about property is it’s not all about market’s going up and down. People have their own needs to downsize, upsize. I mean, we had to sell a property on Sunshine Coast for less than what we paid for it at one point because our family was growing and we needed a bigger house and we couldn’t afford to wait around for that, so there are so many people in that situation, doesn’t matter what the market’s doing, there’s still a need for people to move on or upscale or downsize, so it’s just about finding the niche I suppose and that need in the market so you’re providing something for them. I mean, you can cut up blocks anyway you like but if you don’t sell it or if you don’t add any value to it, then you’re really not going to make any profit, so you can get it wrong absolutely so it’s important to pick those right areas.

Jane: So you need the right- so what I’m hearing is the right area, so how do you do, I guess some top level research of knowing what to look for in an area.

Matt: I use PriceFinder a lot. I do research on there just filtering out property, so pick a suburb, so I just for instance moved into a new area and I don’t know anything about it, I will jump online and I could use PriceFinder I could use Google maps potentially a little bit. PriceFinder just has a bit more info. So I’ll just search for all the blocks in that area that are over 800 sqm and start looking at them, start looking at the plan, start looking if there’s any precedence in the area, if anyone’s done it before because that’s going to help me get my application approved and just firstly making sure there are blocks in that area that I can split. In the first place, if there is a product there that I can work with, precedence, and then looking at that numbers game where, what’s the block going to be worth at the end? What’s the end value once I do split it and then working backwards from there to see if I can buy something at the right price so that once after I’ve added all the value and paid for the [submission 00:40:09] cost and potentially the reno, there’s still going to be a profit at the end once I sell it back to the market.

Jane: When you say over 800 sqm, that would be specific to what the council says that you need to be able to subdivide, so it could differ in every different council area couldn’t it?

Matt: Absolutely, yeah. It’s very important to get knowledge of your own council code and that varies from street to street sometimes in some areas, but yeah, basically finding out what the minimum lot size is and then doubling it and say you know you can only split into two and once you know those parameters with the council, you lock them in. That doesn’t change. They might change [resigning 00:40:49] occasionally but it’s kind of rare. So once you know, okay minimum lot size is 400, frontage is 10 metres, you’re going to have a setback of a metre and a half between dwellings. A side access needs to be 3.5 metres. You have these little parameters you find out just by doing your research on a few deals and then you lock them in. “Okay, I need to find deals with those parameters and that allows you to quickly filter through potential sites, so you might have 10 sites you’re looking at just by looking at a map and where the house is positioned. You can actually cross eight of those off straight away because you know it’s just not going to work because you got to demolish the house or it’s too close to the boundary or there’s not the right frontage, you just let them go and try and work with the easy sites.

So, getting those parameters right and understanding them helps you to forward quickly and then just immersing yourself in with the agents because I think the deals come from the agents generally. I mean, a lot have a number of irons in the fire as far as finding deals but I really like to communicate with agents as much as possible, go for inspections, build rapport, educate them on what I’m doing, educate some of them on what a subdivision is and how they might benefit if I will split a block into two then they’re going to get three commissions out of me which makes their eyes light up sometimes, so it’s just showing them what I’m doing and I’ll find 1 in 10 is my hit rate as far agents of concern where 1 in 10 actually understand what you’re trying to do and get it that they know if they help you, then you’re going to help them and everyone wins in a business transaction, so you’re getting those on board and getting the deals coming to you so you’re not just jumping on and–

Jane: Having a go.

Matt: Having a go, yeah, with 500 other people, yeah.

Jane: So, I guess that kind of, your experience over the years and what you’ve seen in being part of with other people’s deals from a feasibility point of view, is there more money in adding a property onto a vacant block or is it the vacant block itself or is it maybe the vacant block with the DA attached to it, have you seen the majority of where the most of the feasibility stack up?

Matt: Yeah, it’s a really good question and I think you got to asses all of those things in the beginning and really get clear on what outcome you’re chasing because you don’t want to change it halfway through, you don’t want to split the block and then go, “Oh okay, let’s go and build a house in the back because then you’ve got all that lag time of preparing for it. It’s just going to cost you money and holding cost, so if you’re going to build on the back, build on the back from day one, you’re preparing from that from day one while the subdivision is happening so everything just leap frogs one thing after the other. But I found particularly in my first few deals we just sold the land like we would say one in two we’d keep the front house, sell the back block, pay down the loan on the front house, and then eventually just sell that front house when we thought the time is right and we just thought building on the back.

Time was out of our skill level, so there was more risk, there was more capital required, more time, so we just decided to sell the land and I found it’s harder to sell a land than a house because people can’t usually visualise what it’s going to look like, it’s just a block of dirt, but then we’ve learned strategies on engaging project builders and proper marketing to give people a concept. But I think when I did the numbers on, say, building a house at the back instead of selling the block of land, there was sometimes only an extra $30,000 or $40,000 in it and it just didn’t seem like it might take us 6 or 12 months to get there and anything can happen in the market at that time, why not just realise that profit, leave some money in the deal for the next person and then go onto the next one. But then sometimes, if it it’s a really good site in a great area close to the city or in high demand, then yeah, go for it. If it’s going to stack up, if the money is there and it’s worthwhile, it’s worth the extra risk and extra funding, then go for it. So it’s really just a case of assessing the deal on its merits and then the day I started things here there’s the potential to add value with the DA, I don’t find that that does a whole lot though. I think it’s a bit of a fallacy there that you can just get a DA and that adds $50,000 or $100,000 to it, I don’t see that happening very much. Sometimes it even detracts from it because you’re stuck with that DA, so oftentimes we bought a property where someone has done that thinking they should get more money for it and then when we assess it, they’ve actually tried to create the wrong product in that market on that site so we’re not going to use that DA. So that’s no value to us, we’re not going to pay more for it. So it’s about doing the right DA to start with but then don’t expect that someone’s going to pay more money for it because they may not value it in the first place.

Jane: And this is what I really love about the subdivision strategy, the higher and better value, you’re creating something from nothing, there’s multiple strategies you can employ and easy feasibility that you can do but what you’ve kind of said to us is beware of the need for that product or the asses that you’re creating and so that the market wants it and then we’re not talking about putting 30 units or as many townhouses that you can put onto a block and be the winner of putting the most on a block in the area but we’re talking about finding out what the market wants, find out what the council will let you do. We’re talking one into two. So we’re still in residential lending kind of scope to if you want to go down that path and it’s not leveraging a whole lot of money out there and as you said, there could be JV partners that might want to be part of it and even mentors that will come into the deal, so there are so many risk minimisation parts of what you’re doing and then capital growth, this is the cream on the top if you get it, is part that you can add to it.

So I really appreciate what you’ve shared with us and especially for, I guess, new investors who are kind of looking at different strategies and trying to come up with a strategy. This is definitely one that you’d put on the table. It’s, I would say, almost assume to be a higher risk because it’s out of the normal mom and dad buying a house and buy and hold or even buy and renovate a little bit. But the fact that you can minimise the risks by doing the numbers, doing the feasibility, knowing you’re in the right area, knowing that you’ve got the right asset, is completely giving you multitudes of ways of being able to create money from nothing, so I love it. I think what you’re doing and what you’re teaching people and how you’re doing it in such a wonderful way is great. And then you’re living the dream, you can prove you can do it. You’re over in France living it. So look, I really appreciate you being here Matt. People can get more information about you from where Matt?

Matt: Yeah, just go to the website, everything’s on there. I just direct people there now. It’s I’ve got right into blog posting while I’ve been over here just to help with my creative outlet. So, there are really good blog posts going up there every Tuesday. Yeah, just jump on, drop me a line on the contact page there. I’m happy to chat with people. I’m pretty good with e-mail. I’ll get back to you within 12 hours with the time zone, so if there’s something in there you like, let me know.

Jane: Perfect. Thank you so very much for your time Matt.

Matt: Always a pleasure Jane, thanks very much,


John: That was really great. I mean seriously, just go and get the transcript to that episode if you’re interested in subdivision because there was so much good information in that interview.

Jane: I know. It was so good. Now, you can get that transcript at So John, where do we start with all that information?

John: Probably with his story. He started out doing the renos and then he went into the subdivision and it is good that he spent 7 months before he took on his first project, so it showed right from the start he’s pretty diligent.

Jane: I’ve got to say, I do have an affinity for his love of numbers and number crunching exercises he went through so it’s really good to see that he looks at the concept of creating something in the subdivisions out of nothing that kind of looking at the backyard and going, “Where is the money? This is fantastic” but there are so many different ways of doing subdivisions.

John: Yeah, lots of forms of subdivisions. It was great to hear and list them like the side by sides. That’s what we’ve been doing, the one into two or the one house behind the other, we call it a battle-axe block in Victoria. I don’t know if that’s used in the state but the idea here is that rear property with the driveway running past the front property is like an “x” shape, like axe.

Jane: Oh I never knew that. I always thought it was just a name, that make sense.

John: Yup. And yeah, he talked about that he might renovate the front and hold the property and then sell the land at the back to pay down the loan at the front house which is really clever. He also might sell both, the house at the front and the land at the back and he also talked about how selling the land was initially difficult but they didn’t work out strategies like approaching project builders and so on.

Jane: Really clever. And he also- he jumps to the end. He looks at the exit strategies before he even start, so he may have 6 or 7 exit strategies and he assess those at the start of every job, but he’s willing to make changes to that exit strategy based on the market changes because obviously subdivisions, the time frame, it can be quite large. So he look at first of all what the exit strategy that’s most profitable for him is and also the one that’s easiest for him to achieve.

John: Yeah, it’s great. Really, it’s great. And then he went onto the feaso which was good. I was glad to hear him describe that because it’s exactly the same way as we recommend it in the Ultimate Guide to Renovation so what’s the end value going to be, once you know what that end value is, he then subtracted his subdivision cost plus all the potential reno cost if you did the one on the front and then the property he wants to make and that then dictates what he needs to buy the property for in order to take on the subdivision.

Jane: Which is exactly what we do in Ultimate Guide to Renovation. We always start with the end value, we minus the renovation cost, we minus the profit we want and then equals

John: Yup, which is a nice, safe, easy formula.

Jane: Absolutely.

John: And then he chucked it all in and went to France which is great.

Jane: Yeah, the kids.

John: There’s hope for us all, yeah.

Jane: There is.

John: Yeah.

Jane: Sometimes we do put our heads down and we focus on things and then you put your head up and life has gone by. So we have to remember why we do it.

John: Doing so many deals, you’ll run out of life.

Jane: And look at what’s he’s doing now. He’s in a new country, learning a new language. His kids are being brought up in another culture for the year or so that he’s away and he’s doing charitable work so he’s really connected with that. Great guy. Great story. I love it.

John: Yeah, it is good.

Jane:  Well John, I guess a huge episode again. Incredible amount of takeaways for everybody including us.

John: Yeah, absolutely and now it’s time for… I’ll let you Jane.

Jane:  Suburbs Against the Clock.

John Blackman: Yes. It’s that time again where you get the chance to test your suburb knowledge while the entire nation holds its breath. Ladies and gentlemen, it’s time to play, Suburbs Against the Clock. The rules are simple. To play, all you have to do is answer a question about 10 suburbs in the city of your choice within 20 seconds. The lucky winner of Suburbs Against the clock will win 1 year’s free access to Your Property Success Club. Your Property Success Club is an in-depth monthly master class which gives you the practical tools needed to grow your portfolio yourself without having to spend a fortune on expensive seminars or even leaving your own home. So, who do we have standing by to play Suburbs Against the Clock?

James: Hi it’s James.

John: Hey James.

Jane:  Are you hiding in one of the meeting room at work?

James: Yeah.

Jane:  Picked that didn’t I? Now tell us James, are you a property investor, a renovator? Where are you in your stage of journey through property investment?

James: Yeah, we have a couple of rental properties and- which is always fun maintaining.

Jane: Okay, so if you were going to choose a capital city to play for today in Suburbs Against the Clock what city would you choose?

James: Ah, Melbourne of course, great

John: I thought so, I thought so. All right James, well, for Melbourne, can you name 10 suburbs in 20 seconds that are on the river.

James: Okay,

John: One.

James: Richmond.

John: Two. Come on James.

Jane: Ten seconds.

James: Melbourne.

John: Three.

James: Ashburton.

John: Sorry James, we hit 20.

Jane: Oh, that’s 20 seconds James.

John: and I don’t think Ashburton is on the river either mate. Sorry.

James: No, no.

Jane:  Can we send him a book?

John: Yes.

Jane:  Can we send him a book. James, thank you so much for hiding in that meeting room and being part of Suburbs Against the Clock, if you could put in the chat box your address, I’m going to get you a book.

John: Thanks James.

James:  Thank you.

John: So, if you’d like to assess your suburb knowledge in the best suburb quiz in Australia…

Jane:  And the only suburb quiz in Australia [I’m hesitant 01:01:15] to say.

John: Just simply email and use the subject line Suburbs Against the Clock.

Jane:  And you can also give us some suggestions because we’re kind of running out of ideas for future questions.

John: Yup.

Jane: Well, John, once again, an incredible podcast. I’ve really enjoyed it and we had a fabulous guest, Matt Jones, and look, he’s been a great friend of ours and a great supporter of the Ultimate Guide to Renovation over the years as well. Now, if you’d like instant access to the transcript plus get access to some of the free training for our community and all the show notes and links to everything mentioned today, links like Matt’s website, the propertyresourceshop, the networking groups in Brisbane, the Gold Coast and Sunshine Coast, PriceFinder software, and anything else mentioned on the show, simply go to That’s Your Property Success dot com do A-U forward slash the letter E for echo, P for papa and the number 7 or simply Google YPS podcast.

John:  Yup.

Jane: And john, we should mention that the Ultimate Guide to Renovation 2016 is fast approaching.

John: Yeah, it is. I mean, again for 7 days on the 20th of October, so if you’d like information on that and to hear reviews from many past students that have taken the course, simply go to

Jane: So that’s it for today. Stay safe everyone and here’s to your property success.

John Blackman: Ladies and gentlemen, it’s important for you to understand that you need to take care in applying what you’ve heard on this podcast to your own personal circumstances. Every one’s situation is different. And while we go to great lengths to ensure that everything we share is accurate, the information in today’s podcast was based on personal experiences and opinions and is not intended to be specific to your circumstances. We are not real estate agents, financial planners, lawyers or accountants and are not liable for any loss, damage, or misunderstanding caused by reliance on any information provided or inferred. We highly recommend you seek out the services of a professional or mentor to help chart your own path to property success.